HubSpot vs. monday CRM – Marketing CRM Comparison 2026

Two CRM Worlds, One Goal

HubSpot Sales Hub is part of a massive marketing ecosystem – built on inbound marketing, content, and lead nurturing. monday CRM comes from the work management world and connects sales, operations, and delivery on a single platform.

Both promise an "all-in-one solution." But their philosophies are fundamentally different.

Company Overview

Metric	monday.com	HubSpot
Founded	2012	2006
Headquarters	Tel Aviv, Israel	Cambridge, Massachusetts, USA
Employees	~2,200	~8,000
Revenue (2025)	~$1.2B	~$3.1B
Customers	225,000+	238,000+
Developers (est.)	~800	~3,000
Stock / Status	NASDAQ (MNDY)	NYSE (HUBS)
Valuation	~$15B	~$30B
Last Funding	IPO 2021 ($574M)	IPO 2014
Market Share (est.)	~2% (CRM)	~12% (CRM/Marketing)

HubSpot is the bigger player in the CRM market – but also 3x more expensive per employee. monday CRM positions itself as a lean, efficient alternative.

Platform Scope: Aftersales as the Key Factor

One of the biggest differences: What happens after the deal closes?

monday CRM

• Leads → Deals → Client Projects → Onboarding → Service – all on one platform
• Aftersales processes like client onboarding, project handoff, and success management are natively integrated
• No platform switching between sales and delivery

HubSpot Sales Hub

• Strong in pre-sales: Lead generation, nurturing, pipeline management
• For aftersales processes (client projects, onboarding), additional tools are needed
• The new HubSpot + ClickUp integration attempts to bridge this gap – but that means two platforms instead of one

monday CRM covers the entire customer lifecycle. With HubSpot, the CRM often ends at contract signing.

Customizability

Feature	monday CRM	HubSpot Sales Hub
Column Types	Flexible – 30+ column types	Fixed – Custom Objects only via API
Subitems	✅ With custom columns	❌ Not available
Views	Kanban, Timeline, Chart, Calendar, Workload	Kanban only in deal stages, no timeline
Sorting & Filtering	Fully customizable	Limited sorting options
Resource Planning	✅ Workload view	❌
Low-Code Setup	✅ Visual, no coding	⚠️ Custom Objects require coding

Automations

monday CRM

• 250,000 automations/month (Enterprise)
• Visual automations builder with if-then logic
• Cross-board automations for cross-departmental workflows
• Automatic lead assignment, status updates, and notifications

HubSpot Sales Hub

• Limited number of workflows – depends on plan
• Workflows only available in Professional and Enterprise
• Complex automations require Operations Hub (additional cost)

monday CRM offers significantly more automation volume and flexibility – especially for growing teams.

Transparency & Reporting

monday CRM

• Pre-built dashboards with widgets for automatic insight generation
• Customizable Kanban, timeline, and chart views
• Live reports with real-time data
• Forecast by Month, Actual vs. Quota – all visual

HubSpot Sales Hub

• Comprehensive reports, but with a steep learning curve
• Users must first create reports, then build dashboards on top – a lengthy, manual process
• No timeline view
• No workload/resource planning

Collaboration

Feature	monday CRM	HubSpot Sales Hub
Unlimited Guests	✅	❌
Multiple User Types	✅	⚠️ Limited
"My Week" Overview	✅	❌
WorkDocs	✅ Collaborative	❌
@Mentions	✅	✅
Saved Filter Views	✅	✅

Enterprise Readiness

Criterion	monday CRM	HubSpot Sales Hub
SLA Guarantee	✅ 99.9% Uptime	✅
SOC 1 / SOC 2	✅	✅
HIPAA	✅	✅
SSO / SAML	✅	✅ (Enterprise)
EU Data Residency	✅	⚠️ Limited
Panic Mode	✅	❌

Adoption & Support

monday CRM

• 24/7 support for all paying users
• Email support for all users
• Live and on-demand webinars
• Designed for non-technical users: Low-code, visual interface, fast onboarding

HubSpot Sales Hub

• No support for free accounts
• Support quality depends on plan
• Pre-coding may be required: Custom Objects require coding
• Longer onboarding and adoption timeline

Pricing Comparison 2026

HubSpot Sales Hub

Plan	Price/Month	Highlights
Free	€0	Contacts, Deals (heavily limited)
Starter	€15/User	Email tracking, Templates
Professional	€90/User	Workflows, Sequences, Forecasting
Enterprise	€150/User	Custom Objects, Predictive Scoring

Note: HubSpot gets expensive quickly as teams grow. Marketing Hub, Service Hub, and Operations Hub each cost extra.

monday CRM

Plan	Price/User/Month	Highlights
Basic	€12	Contacts, Deals, Dashboards
Standard	€17	Email, Automations, Quotes
Pro	€28	Forecasting, Sales Analytics
Enterprise	On request	SSO, HIPAA, Advanced Permissions

monday advantage: One price for CRM + Work Management + Automations. No hidden hub surcharges.

When HubSpot Is the Better Choice

• Your focus is on inbound marketing and content-driven sales
• You already use the HubSpot ecosystem (Marketing Hub, CMS, Service Hub)
• Your team consists primarily of marketing experts who know HubSpot
• You need sophisticated lead scoring and marketing attribution

When monday CRM Is the Better Choice

• You want to unite sales and operations on one platform
• Aftersales processes (client projects, onboarding, delivery) are important
• Your team needs a visual, intuitive CRM without coding effort
• Automation at scale matters to you
• You want transparency with real-time dashboards and forecasting
• GDPR and EU Data Residency are requirements
• You want one tool instead of three (no separate project management + service)

HubSpot + ClickUp vs. monday CRM

HubSpot recently partnered with ClickUp – including two-way sync and discount bundles. What does that mean?

• Two platforms instead of one: Users still work in separate tools
• Higher total cost: Even with discounts, more expensive than monday CRM alone
• Sign of weakness: HubSpot apparently isn't prioritizing aftersales development

monday CRM solves this problem natively – without third-party integrations.

Conclusion

HubSpot is a powerful marketing CRM for inbound-driven companies. But once the deal closes, problems begin: Aftersales, project handoff, and service require additional tools and costs.

monday CRM offers the complete customer lifecycle on one platform – from the first lead to ongoing client projects. Add to that more flexibility, stronger automation, and better value for money.

Criterion	Winner
Inbound Marketing	HubSpot
Sales + Operations	monday CRM
Customizability	monday CRM
Automation	monday CRM
Reporting	monday CRM
Collaboration	monday CRM
Value for Money	monday CRM
Aftersales	monday CRM
Enterprise Readiness	Tie

→ Request CRM consulting