
TL;DR: „If monday.com doesn't feel right, it's usually not the tool – it's the setup."
— Till FreitagThis article is part of our Own Your Monday campaign – for everyone who wants to get more out of their monday.com setup.
You've rolled out monday.com. The boards are set up, the team is working with it. Things are running. But... not quite smoothly. Sound familiar?
You're not alone. We see the same patterns at nearly every client – and the same untapped potential.
1. Your Team Works Around the Tool
The most obvious sign: People track tasks in Excel, send status updates via Slack or email, and the monday.com board is... decorative.
Why this happens: The setup doesn't match the real workflow. Too many columns, unclear naming conventions, no clear structure → the team works around it.
What helps: A board audit focused on actual work processes. Less is more – often 5-6 columns are enough instead of 15.
2. Copy-Paste Is Your Daily Companion
You manually create the same items every week? You copy data between boards? You update statuses in three different views?
Why this happens: Automations were never set up – or they didn't work properly and were eventually turned off.
What helps: A targeted automation sprint. monday.com automations + make.com cover 90% of repetitive tasks.
3. Your Dashboards Lie (or Say Nothing)
You have dashboards, but nobody looks at them. Or worse: the numbers are wrong because the underlying boards are inconsistently maintained.
Why this happens: Dashboards were built once and never adjusted. Or they're based on data that the team doesn't consistently maintain.
What helps: Rethink dashboards – starting from the question "What do I really need to know?" Then ensure data quality in the boards.
4. Automations? You Tried That Once.
You tested the automations feature, created a few "When status changes to X, notify Y" rules. But real power automation? Not happening.
Why this happens: Native monday.com automations are good for basics, but complex workflows need make.com or custom integrations. The know-how is often missing in the team.
What helps: An automation workshop where we identify and automate your top 5 time wasters.
5. You Know There's More Potential
The most subtle sign. You see what other companies are doing with monday.com. You read about CRM features, campaign management, custom apps. But your setup still looks like 2021.
Why this happens: Daily operations eat up strategic development time. No wonder – when you're simultaneously admin, user, and decision-maker.
What helps: That's exactly what Own Your Monday is for. We take the strategic work off your hands and bring your setup to the level it deserves.
What Now?
If you recognize yourself in 2-3 of these points, that's not a disaster – it's an opportunity. Most monday.com setups use less than 30% of their potential.
Our offer: A free 30-minute intro call where we look together at where your biggest room for improvement lies.
More about the campaign: Own Your Monday – Audit, Optimization, Automation






