Sending Email Campaigns From monday.com – All Options Compared

    Sending Email Campaigns From monday.com – All Options Compared

    Till FreitagTill Freitag2. März 20264 min read
    Till Freitag

    TL;DR: „You don't have to leave monday.com to send email campaigns – but the right solution depends on budget, complexity, and contact volume."

    — Till Freitag

    Why Send Emails Directly From Your CRM?

    Every sales process eventually leads to the same question: how do I reach my contacts with the right message at the right time?

    The answer rarely lives in a separate email tool. Because that tool lacks context: deal status, last touchpoint, industry, product interest. All of that lives in your CRM – and that's exactly where campaigns should start.

    monday.com now offers several ways to run email campaigns directly from the CRM. Here's an honest comparison of the four most relevant options.

    Option 1: monday Campaigns (Native Solution)

    monday Campaigns is the built-in email marketing module inside monday CRM. No external integration, no data sync – campaigns are built where your contacts already live.

    Strengths

    • Native CRM attribution: Every campaign is linked directly to deals – you see which email contributed to which close
    • AI-powered creation: Subject lines, body copy, and send times are AI-optimized
    • Dynamic segments: Audiences are built directly on CRM fields (deal status, industry, tags)
    • No extra tool: Included in your CRM seat, no additional licenses

    Limitations

    • Email only for now (no SMS, no landing pages)
    • Automations are still basic compared to dedicated tools
    • Relatively new – feature set is still growing

    Best For

    Teams already working in monday CRM who want a simple, integrated email solution – no tool-switching required.

    Read more: monday Campaigns in detail

    Option 2: Brevo + Make.com (Middleware Approach)

    Brevo (formerly Sendinblue) is a full-featured marketing platform with a strong EU focus. Through Make.com, Brevo connects seamlessly to monday.com.

    How It Works

    1. Trigger in monday.com: A contact reaches a specific status (e.g., "MQL" or "Campaign-ready")
    2. Make.com scenario: Automatically transfers the contact to the matching Brevo list
    3. Brevo sends: The campaign or automation fires in Brevo
    4. Feedback loop: Open and click data flows back into the monday.com board via Make.com

    Strengths

    • GDPR-compliant: EU hosting, strong data protection focus
    • Multi-channel: Email, SMS, WhatsApp, and transactional emails
    • Mature automations: Complex flows with branching, scoring, and A/B testing
    • Value pricing: Starting at ~€25/month for 10,000 contacts – significantly cheaper than US alternatives

    Limitations

    • Requires Make.com as middleware (additional cost and maintenance)
    • Data lives in two systems – sync errors are possible
    • Higher setup effort than native solutions

    Best For

    EU companies with GDPR requirements who already use Make.com and need a full-featured marketing tool.

    Option 3: EasyMails for monday.com (Marketplace App)

    EasyMails is a marketplace app that enables email sending directly from monday.com boards – no external platform needed.

    Strengths

    • Right in the board: Emails are sent from monday.com items
    • Templates: Templates with placeholders for personalized mass emails
    • Tracking: Open and click tracking directly in monday.com columns
    • Simple setup: Marketplace install, no middleware required

    Limitations

    • Not a full marketing tool (no complex automations)
    • Limited design capabilities compared to Brevo or Mailchimp
    • Dependent on third-party app maintenance

    Best For

    Small teams that want to quickly send personalized emails from their CRM board – without a big marketing setup.

    Option 4: SuperMail for monday.com (Marketplace App)

    SuperMail is another marketplace app specializing in mass emails and campaigns from monday.com.

    Strengths

    • Campaign mode: Mass emails to filtered board groups
    • HTML templates: More design control than EasyMails
    • Send tracking: Status updates directly in the board
    • Gmail/Outlook integration: Send through existing email accounts

    Limitations

    • Similar limitations to EasyMails for complex workflows
    • No CRM attribution in the sense of "which campaign influenced which deal"
    • Pricing can get expensive at high volume

    Best For

    Teams that regularly send campaign emails from monday.com and need more design control than EasyMails offers.

    Comparison: All Options at a Glance

    Criterion monday Campaigns Brevo + Make.com EasyMails SuperMail
    CRM Integration Native Via middleware Marketplace app Marketplace app
    Setup Effort Minimal Medium–High Low Low
    Email Builder Drag-and-drop + AI Very mature Simple HTML templates
    Automations Basic + AI Very extensive Limited Limited
    Multi-Channel ❌ Email only ✅ Email, SMS, WhatsApp ❌ Email only ❌ Email only
    GDPR/EU Hosting ⚠️ monday.com servers ✅ EU hosting ⚠️ Depends on provider ⚠️ Depends on provider
    CRM Attribution ✅ Native ⚠️ Manual
    Price Included in CRM seat ~€25/month + Make.com App license App license
    Best For CRM-integrated marketing Full marketing suite Quick emails Campaigns with design

    Our Recommendation

    The decision comes down to three factors:

    1. Complexity: Do you need simple newsletters or complex multi-step automations?
    2. Compliance: Is EU hosting a must?
    3. Budget: How much are you willing to spend on a separate tool?

    For most monday CRM teams, starting with monday Campaigns is the most logical path: no extra tool, no sync issues, native attribution. When requirements grow, Brevo + Make.com is the natural next step.

    EasyMails and SuperMail are solid options for teams that want to get started quickly without needing a full marketing platform.

    Bottom Line

    You don't have to leave monday.com to run professional email campaigns. The question is no longer whether, but how – and that depends on your workflow, not the tool.


    Want to run email marketing directly from your monday.com CRM? → Learn about monday Campaigns or talk to us – we help with setup and integration.

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