Redesign Series Part 5: Go-Live – The New Site and Where We're Headed in 2026

This is Part 5 of our Redesign Series. Part 1: Why · Part 2: Strategy · Part 3: Design · Part 4: Tech Stack

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It's Live. Actually Live.

No soft launch, no "beta" badge. The new Till Freitag website is out there – and it's more than a fresh coat of paint. It's the result of a strategic shift we've been working through for months.

We've already covered the why, the strategy, the design system, and the tech stack in earlier parts. This one's about the what – the site as it stands today and the thinking behind its structure.

Four Pillars. That's the Framework.

The old site had a blind spot: it positioned us as monday.com consultants. Which was true – but too small. Our work grew, and the website hadn't kept up.

So we rebuilt around four pillars:

1. monday.com – Still the Core

We're partners, we breathe the tool, we know it inside out. But instead of lumping everything under "monday.com consulting," we now break it down properly:

• Implementation & Setup – from board one to full enterprise rollouts
• Training & Workshops – because adoption doesn't happen by accident
• Custom Apps & Integrations – for when out-of-the-box falls short
• monday AI & Automations – putting the platform's AI features to actual use

2. CRM – Where the Growth Happens

monday CRM has matured. So has what we do with it. We're positioning ourselves as CRM folks, not just monday.com people. In practice:

• CRM Strategy & Selection – getting the decision right before you implement anything
• monday CRM Implementation – pipeline, deals, contacts, reporting
• Migration – off Salesforce, HubSpot, Pipedrive, or (yes) spreadsheets
• Telephony & Outreach – making the CRM an actual sales weapon

Our comparison posts tell the story: monday CRM is the better pick for a lot of teams. Not every team – but the right ones.

3. People & Processes – The Bit Everyone Skips

Technology isn't the bottleneck. Adoption is.

That conviction shapes everything we do. You can buy the best software on the planet – if nobody uses it, it's shelfware. That's why People & Processes is its own pillar:

• Change Management – bringing teams along instead of steamrolling them
• Process Consulting – understanding what exists before automating it away
• Training & Enablement – transferring know-how, not just flipping switches
• OKR & Strategic Planning – setting goals that people actually track

4. Tech & Digital – The Engine Room

This is the stuff clients don't see but feel every single day:

• Make.com Automations – connecting things that were never meant to talk
• Custom Development – for when there's no plugin and no workaround
• Rapid Prototyping & MVP – idea to product in weeks, not quarters
• API Integrations – getting systems to cooperate across language barriers

Site Structure: Every Page Earns Its Spot

The architecture follows one rule: no page without a job. No placeholders, no "coming soon."

The Rundown

Area	Pages	Why it exists
Services	28 detail pages across 4 pillars	Show what we do
Solutions	13 industries (6 in focus)	Show who we do it for
Tools	Ecosystem overview	Show what we work with
Blog	90+ articles	Show we know our stuff
Team	About us	Show who's behind it all
Contact	First call	Make the next step dead simple

Content Does the Heavy Lifting

The blog isn't decoration – it's the engine. 90+ articles covering:

• Comparisons – monday CRM vs. Salesforce, HubSpot, Pipedrive & co.
• How-tos – Make automations, monday.com workflows, practical guides
• Thinking out loud – AI First = People First, the future of work
• Behind the scenes – you're reading it

Every post has a clear SEO angle, lives in both languages, and links back to our services on purpose.

The Tech Under the Hood

Quick recap of what powers this:

• React + Vite + TypeScript – fast, typed, easy to maintain
• Tailwind CSS – design consistency without stylesheet archaeology
• Markdown Blog – content as code, zero CMS drama
• Framer Motion – animations that don't feel bolted on
• Lovable – AI-first development that genuinely changed how we build

Sub-2-second load times, 90+ Lighthouse scores across the board, fully responsive. None of that's an accident.

The Brand: Who We Actually Are

Our five brand identities aren't just an internal thing anymore – they show up everywhere:

• Craftsman – we do the work, not just the advice
• Declutterer – we clean up before we build
• Tinkerer – we build systems that run while you sleep
• Architect – we think in structures, not feature lists
• Human – AI First = People First. That's not a slogan, it's how we operate

You can feel it across the site: direct, no-nonsense, maybe a little cheeky.

What's Next

The redesign is done. This series wraps up here. The website doesn't:

• Internationalization – the English side keeps growing
• Interactive tools – configurators, calculators, self-service stuff
• Community – the monday.com community platform is coming together
• Content depth – more industries, more use cases, more deep dives

That's a Wrap

Six articles. One process. Something we're genuinely happy with.

If you've made it this far – thanks. Writing this series taught us as much as we hope it taught you.

And if you're sitting there thinking "these people could sort out my website / processes / CRM too" – drop us a line. No pitch, no pressure. 🤞

Your website should reflect who you are now – not who you used to be. Ours finally does.

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The full Redesign Series: Part 1: Why · Part 2: Strategy · Part 3: Design · Part 4: Tech Stack · Part 6: Launch & Learnings (coming soon)