We Are the Anti-McKinsey for AI.

200 Slides. Zero Impact.

You know the drill.

A Fortune 500 wants to "do AI." So they call McKinsey. Or BCG. Or Bain. Three months, six partner meetings and a seven-figure budget later, they have: a PowerPoint presentation.

"AI Readiness Assessment." "Maturity Model." "Transformation Roadmap." All very polished. All very expensive. And nobody has written a single line of code.

Then the inevitable happens: the slides collect dust. The "roadmap" never gets executed. And six months later the CEO asks: "Weren't we supposed to be doing that AI thing?"

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The Business Model of Confusion

Let's talk about the elephant in the room.

McKinsey & Co.'s business model is built on complexity. The more complex a topic appears, the more consultants you can staff on the project. The more consultants, the bigger the invoice. The bigger the invoice, the more important the project feels.

AI is the perfect storm for these firms. It's new, it sounds complex, and most C-level executives don't really understand it. The perfect foundation for what the industry euphemistically calls "advisory."

Here's what they won't tell you:

• Most AI use cases aren't complex. They're craftsmanship. It's about connecting the right tools, building the right workflows, and enabling the right people.
• You don't need an "AI Maturity Model." You need someone to show your team how to save 3 hours per week with AI. Tomorrow. Not in Q4.
• A strategy without implementation isn't a strategy. It's an opinion in an expensive suit.

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What We Do Differently

We're Till Freitag. We're not a Big Four consultancy. We don't have 50,000 employees, offices in 65 countries, or glossy brochures.

What we do have:

1. We Build, Not Just Advise

There's no phase where someone spends three months conducting interviews and then issues a recommendation. We implement from day one. Our consulting approach: Understand → Build → Optimize. In weeks, not quarters.

If you need a CRM, you'll have a running monday.com CRM in two weeks – configured, automated, with your data. No slide deck. A system.

2. Seniors Only

McKinsey sends you a partner for the pitch meeting and then a team of 24-year-old analysts working in your industry vertical for the first time. We send you the people who build it. From day one. Every call, every workshop, every implementation.

There's no "B-team" doing the actual work while the "A-team" prepares the next pitch.

3. Skin in the Game

We don't earn more when your project takes longer. Quite the opposite: the faster we finish, the happier you are, the more projects come our way. Our incentive is aligned with yours: fast results that work.

That's fundamentally different from a model optimized for maximum billable hours.

4. AI as a Tool, Not a Buzzword

We don't sell you an "AI Transformation." We show you how Claude helps with proposal writing. How an agent updates your monday.com boards. How automations cut your reporting effort by 80%.

Concrete. Measurable. Live next week.

5. Humanity Over Methodology

McKinsey decides by framework. MECE, 2x2 matrix, scoring model. Everything measurable, everything defensible, everything interchangeable.

We sometimes decide by gut feeling. Who fits the team? Who do we trust? Which approach feels right – even when it doesn't fit neatly into a matrix?

Social skills aren't a nice-to-have for us. They're the first hiring criterion. Because the best tools in the world are useless if the collaboration doesn't work. And sometimes the right call is the one no framework predicts – but the one someone with 15 years of experience feels in their gut.

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The Comparison Nobody Says Out Loud

	McKinsey / BCG	Till Freitag
Result after 4 weeks	Stakeholder interviews completed	First system live
Team	1 Partner + 4 Junior Analysts	1–2 Senior Consultants
Deliverable	200-page deck	Running system
Cost	From €250,000	From €5,000
AI knowledge	Theoretical, framework-based	Hands-on, used daily

| Honesty | "This is an 18-month program" | "We can solve this in 3 weeks" |

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"But McKinsey Has the Expertise..."

Yes. McKinsey has brilliant people. So does BCG. That's not the point.

The point is the model. A model optimized to maximize complexity will always produce complex solutions. Even when simple ones would do.

We see this every week. Companies come to us after spending six figures on "AI strategy consulting." What they bring: a deck. What they need: someone to roll up their sleeves.

A CTO put it perfectly recently:

"McKinsey told us WHAT to do. You just did it."

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Who We're Right For

Not everyone. And that's okay.

We're right for you if:

• You want to deploy AI tools – not in 18 months, but now
• Your team is 10–500 people and you need pragmatic solutions
• You use monday.com (or want to) and want to get the maximum out of it
• You're tired of consultants telling you what you already know
• You want results, not recommendations

We're not right for you if:

• You need a 200-page strategy document to convince your board
• You're looking for the name "McKinsey" on the invoice to de-risk your decision
• You believe AI transformation is a 3-year program

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The Future of AI Consulting Is Small, Fast, and Honest

The AI revolution won't be led by the biggest consultancies. It'll be led by small, specialized teams that work with the tools they recommend every single day.

Teams that don't "advise" – they build.

Teams that don't "scale" – they deliver.

Teams that don't ask: "How can we stretch this project to 12 months?" – but: "How do we get this done by Friday?"

That's our name. That's our promise.

Till Freitag. Because good work shouldn't have to wait until Monday.

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Sounds good? Let's talk.

No strings attached, no complications, and definitely no PowerPoint.

👉 Book a free consultation