Malte Lensch

Executive Software Builder & Managing Director

45 articles published

Malte is Executive Software Builder and Managing Director at Till Freitag. He builds scalable system architectures and ensures technology solves real business problems.

Articles

221 min

Total read time

Lovable SEO/AEO: Every App Discoverable by Google and ChatGPT From Day 1

Lovable ships server-side rendering, pre-rendering for existing apps, Semrush directly in the builder chat, and an on-demand SEO review – free on every plan. Wh…

Europe and Balance – the eleventh principle of the Till Freitag Manifesto

Culture & Leadership

April 17, 20261 min

We Believe in Europe and the Power of Balance

We believe in Europe. In cultural diversity. In the power of balance. And against the extremes – no matter which direction they come from.…

We Care – the tenth principle of the Till Freitag Manifesto

Culture & Leadership

April 17, 20263 min

We Care: Why Attitude Matters More Than Skills

We care. For our customers, partners, employees, society, nature and ourselves. Sounds soft. Is hard. And it decides who we work with – and who we hire.…

Culture & Leadership

April 16, 20264 min

Scale Impact, Not Headcount: Why We Don't Want to Grow Endlessly

Growth isn't a goal in itself. We scale impact, not headcount – and here's why that's the better strategy.…

Lovable

April 16, 20264 min

Form Tools for Lovable Projects: Typeform, Tally & monday WorkForms Compared

Part 1 of the Lovable Forms series: which SaaS form tool fits your Lovable project? Tally, Typeform & monday WorkForms compared – including embedding guides.…

Visualization of a make.com scenario with error routes, retry loops, and breakpoint markers

Automation

April 16, 20265 min

make.com Error Handling & Retry Strategies: Building Resilient Scenarios (2026)

Complex make.com scenarios fall over without proper error handling. Here's how to build error routes, retry logic, and circuit breakers that survive production.…

Make.com Module Migrator interface showing migration from monday.com V1 to V2 modules

Automation

April 16, 20264 min

Make Module Migrator: How to Migrate Your monday.com Scenarios to V2

monday.com's V1 API ends May 1, 2026. Make's new Module Migrator automates the transition – here's how to use it step by step.…

3D visualization of an observability stack with Datadog dashboards, heartbeats, and Make scenario cards

Automation

April 16, 20266 min

Monitoring & Observability for make.com: Datadog, Better Stack & Native Tools (2026)

Make.com only runs in production once you see errors before the customer calls. Here's how to build a three-layer monitoring setup with native tools, Better Sta…

3D visualization of stratified glass panels with performance gauges, bundle-size meters, and a filter funnel – symbol image for Make performance optimization

Automation

April 16, 20266 min

make.com Performance & Operations Optimization: Bundle Size, Filters, Aggregators (2026)

Make.com bills per operation – and slow scenarios cost twice: in money and in latency. Here's how to optimize bundle size, filter order, sub-scenarios, and aggr…

3D visualization of a vault on a circuit board surrounded by data streams and lock icons – symbolizing make.com security

Automation

April 16, 20265 min

make.com Security & Secrets Management: Connections, Webhooks, IP Whitelisting (2026)

Make.com scenarios handle API keys, customer data, and production webhooks. Here's how to secure connections, webhook endpoints, and data flows – without killin…

Map of AI and Vibe Coding events in the DACH region 2026

Culture & Leadership

April 15, 20266 min

AI & Vibe Coding Events DACH 2026: The Best Events for Builders

From TokenMade to WeAreDevelopers: A curated overview of the most exciting AI, vibe coding, and builder events in the DACH region in 2026. Including hidden gems…

TokenMade Event – AI Builder Showcase in Hamburg

Culture & Leadership

April 15, 20263 min

TokenMade: Why We Want to Demo as Builders

100 builders, 27 demos, no slides. TokenMade is the event we've been waiting for – and we applied as builders. Plus: Why we're planning our own AI First Builder…

Chess pieces as a metaphor for the platform conflict between Anthropic and Lovable

April 14, 20263 min

Anthropic Is Building an App Builder – And It's Coming for Europe's Vibe-Coding Star Lovable

Leaked screenshots reveal an integrated app builder inside Claude. What this means for Lovable, the European startup ecosystem, and the classic platform conflic…

Human and AI working together – symbolizing AI First means People First

Culture & Leadership

April 9, 20264 min

AI First = People First: Why AI-Native Doesn't Mean Anti-Human

AI First sounds like a technology fetish. For us, it means the opposite: we use AI so people can do better work – not so they get replaced.…

Impact beyond business – Till Freitag's commitment beyond the bottom line

Culture & Leadership

April 8, 20262 min

Impact Beyond Business: Why More Than Revenue Drives Us

We're still small. But we have big goals: giving back to the community, supporting the monday Emergency Response Team, maybe becoming a B Corp. Not as PR – as r…

Decentralized teamwork – symbolizing radical autonomy at Till Freitag

Culture & Leadership

April 8, 20263 min

Radical Autonomy: Why We Bet on Remote, Small Teams, and Radical Freedom

No open offices, no approval chains, no middle management. How we built a company with remote work, decentralization, and principles from Reinventing Organizati…

Work in Progress – the Till Freitag manifesto as a living document

Culture & Leadership

April 8, 20262 min

Work in Progress: Why This Manifesto Is Never Done

Better done than perfect. Don't work for assholes. Imperfect = Perfect. The last chapter of our manifesto is also a warning: if you're looking for a finished sy…

Two people collaborating on a digital product – cofounder mindset visualized

Strategy

April 7, 20264 min

The Cofounder Mindset: Why We Work Like Co-Founders – Not Vendors

Agencies deliver projects. We solve problems – with the same urgency as your co-founders. What that means in practice and why it makes all the difference.…

Gemma 4 AI model running on a compact mini PC – frontier intelligence goes local

April 6, 20264 min

Gemma 4: Frontier Intelligence Goes Laptop-Sized – The Hype Is Real

Google's Gemma 4 delivers GPT-4 level intelligence in 14 GB. 85 tokens per second on consumer hardware, 256K context, native function calling. Why this changes …

Culture & Leadership

April 2, 20265 min

Senior-Only: Why We Don't Put Juniors on Client Projects

The classic consulting model sells senior partners and delivers junior analysts. At Till Freitag, everyone on your project has at least 10 years of field experi…

3D objects floating above a modern code editor on a dark background

Development

March 31, 20268 min

Vibe Coding 3D Websites – Tools, Workflows, and What Actually Works

You don't need a WebGL guru anymore. With Spline, React Three Fiber, and Lovable you build 3D websites in hours instead of weeks – here's the honest practical g…

Comparison between traditional consulting with PowerPoint stacks and modern AI-native workspace with live code

Culture & Leadership

March 30, 20264 min

Build > Advise: How We Deliver in 4 Weeks What Others Present in 4 Months

Strategy decks are legacy. We deliver working systems in 4 weeks – with AI-native development, real code instead of recommendations, and a radically different c…

Five ascending layers of agentic coding tools from terminal multiplexers to autonomous agent teams

March 28, 20265 min

Herding Cats: The Agentic Coding Tools Landscape (March 2026)

Not Cursor. Not Windsurf. A parallel tooling layer is wrapping headless CLI agents – terminals, session managers, full dev environments. Five categories, each r…

Breaking corporate structures – symbolizing the Anti-McKinsey manifesto

Culture & Leadership

March 27, 20264 min

Anti-McKinsey: Why We're Flipping the Consulting Model

Till Freitag is the anti-McKinsey of the AI era. We build instead of advise, hire predominantly women, donate profits from questionable projects – and deliberat…

March 26, 20267 min

LangGraph vs. CrewAI vs. AutoGen: Which Multi-Agent Framework in 2026?

Three frameworks, three philosophies: LangGraph gives you state machines, CrewAI gives you teams, AutoGen gives you conversations. A developer's guide to choosi…

Lovable

March 19, 20266 min

Setting Up Google Login in Lovable – SSO & Auth Step by Step

How to set up Google Sign-In for your Lovable project – from Google Cloud Console to a working login page. Complete guide with code examples.…

Laptop showing a colorful immersive website design on a warm desk workspace

Lovable

March 13, 20265 min

How to Build Immersive Websites with Lovable

Most AI-generated websites look generic. Here's how to build immersive, layered, and interactive sites with Lovable – using smart layout structure, interaction …

AI-powered browser interface with autonomous agent capabilities on dark background

March 11, 20265 min

Perplexity Comet: Why an AI Company Built a Browser – And What It Means

Perplexity's Comet browser isn't just another Chromium fork – it's a bet that the browser itself becomes the AI agent. Here's what that means for how we work.…

Futuristic AI orchestration interface with interconnected model nodes on dark background

March 11, 20264 min

Perplexity Computer: 19 AI Models, One System – The End of Single-Model Thinking

Perplexity just launched Computer – a multi-model agent that orchestrates 19 AI models to complete complex workflows autonomously. Here's what it means for team…

Futuristic code editor windows with turquoise and blue accents on dark background

Strategy

March 10, 20267 min

We're Not a Web Agency – And That's the Point

Looking for a web agency? You're in the wrong place. Looking for someone to solve your digital problem? You've found us. Why the traditional web agency is a dyi…

March 7, 202610 min

Open-Source LLMs Compared 2026 – 25+ Models You Should Know

From Llama to Qwen to Gemma 4: all major open-source LLMs at a glance – with GitHub stars, parameters, licenses, and clear recommendations for every use case.…

March 7, 20269 min

Open-Source LLMs Compared 2026 – 25+ Models You Should Know

From Llama to Qwen to Gemma 4: Every major open-source LLM at a glance – with GitHub stars, parameters, licenses, and clear recommendations for every use case.…

March 6, 20265 min

Base44 vs. Lovable 2026 – An Honest Comparison

Base44 and Lovable both promise prompt-to-app magic – but they take very different approaches. We compare code ownership, backend, pricing, and real-world resul…

March 6, 20265 min

Lovable vs. Webflow vs. Framer – Which Tool for Your Next Web Project?

Lovable, Webflow, or Framer? We compare three leading website builders – with honest assessments, pricing, and clear recommendations for 2026.…

Glasmorphes Kontaktformular mit farbigen Eingabefeldern und Checkbox auf pastellfarbenem Hintergrund

Lovable

March 4, 20264 min

Contact Forms in Lovable – Best Practices for Professional Forms

Part 3 of the Lovable Forms series: production-ready best practices for contact forms in Lovable – validation, GDPR, spam protection and feedback. Step by step.…

Lovable

March 4, 20264 min

Lovable Cloud vs. Supabase – Why We (Almost) Always Use Supabase Directly

Lovable Cloud is built on Supabase – but when does using Supabase directly make more sense? We explain why we almost always choose a dedicated Supabase project …

Lovable

March 3, 20264 min

Getting Started with Lovable – Your First React App in 30 Minutes

Lovable makes full-stack development accessible: In this tutorial, you'll build your first React app step by step – no coding experience needed, in under 30 min…

Lovable in Practice: From Prompt to Production App

Development

February 28, 20267 min

Lovable in Practice: From Prompt to Production App

We use Lovable daily in our agency work. An honest field report: features, workflows, strengths, weaknesses – and how we help businesses get the most out of it.…

February 27, 20264 min

Lovable Pricing & Plans Explained – Is It Worth It?

What does Lovable actually cost? We break down all plans, credits, and hidden costs – with honest assessments of which plan is worth it for whom.…

February 24, 20264 min

Lovable vs. Bolt vs. v0 – Which AI Web Builder Is Right for You?

Lovable, Bolt.new, or v0? We compare the three most popular AI web builders – with honest assessments, pricing, and clear recommendations for every use case.…

Tool Selection: Finding the Needle in the Haystack – Our Evaluation Framework

Strategy

February 21, 20266 min

Tool Selection: Finding the Needle in the Haystack – Our Evaluation Framework

How do you find the right SaaS tool when the market is overflowing with options? Our 7-criteria framework for the longlist – and how we narrow 50 candidates dow…

February 20, 20265 min

Why We Switched from ChatGPT to Claude – and What We Learned About LLMs Along the Way

We worked with ChatGPT for 18 months – then switched to Claude. Here's our honest comparison of all major LLMs and why Claude fits our workflow better.…

Next-Gen CRM: Why monday CRM Belongs – and Why the Future Interface Is a Chat

CRM

July 15, 20258 min

Next-Gen CRM: Why monday CRM Belongs – and Why the Future Interface Is a Chat

The CRM of the future isn't a dashboard – it's a chat. Why monday CRM belongs to the next generation and how MCP is revolutionizing the interface.…

March 14, 20255 min

We Are the Anti-McKinsey for AI.

McKinsey sells you an AI strategy on 200 slides. We build it – in half the time, at a fraction of the cost. Why the future of AI consulting doesn't live at the …