We Care: Why Attitude Matters More Than Skills

We care.

Two words. Sound soft. Are in fact the hardest filter we apply.

We care. Not in the marketing sense ("Your satisfaction matters to us" – on a hotline that keeps you on hold for 40 minutes). But in the operational sense: We act as if the other person matters. Because they do.

Six directions, one attitude

1. For our customers

We don't treat client projects as tickets to be processed, but as problems to be solved. When we notice a solution isn't working, we say so. Even when it costs us revenue. Even when the client doesn't want to hear it.

2. For our partners

Partners aren't suppliers to squeeze. They're allies. We pay invoices on time, give honest feedback, and recommend them when they're good. We expect the same in return. Nothing more. But nothing less either.

3. For our employees

No one here works themselves into the ground for a deadline someone else set without thinking. No one gets yelled at. No one has to be reachable on weekends. Period. (See also: Don't work for assholes.)

4. For society

We choose projects. We turn down projects. We donate – not for PR, but because it's right. More on this in the Impact Beyond Business manifesto.

5. For nature

Remote-first isn't just a lifestyle, it's an environmental decision: no commuter emissions, no office space to heat. We travel when it makes sense – not because it's the default.

6. For ourselves

Self-care isn't weakness. Burned-out people help no one. We take care of ourselves – so we can take care of others.

Why hospitality and customer service are our secret filter

Most of us have worked in hospitality, service or sales at some point. Waiting tables. At a hotel reception. In a call center. In retail.

These experiences leave a mark. Anyone who's had to smile at 11 PM when the guest was insufferable knows what service means. Anyone who's handled a complaint so well that the customer ended up grateful has understood something you can't learn in any consulting onboarding.

Empathy under pressure. Solution-orientation instead of blame. Seeing the other person before yourself.

These aren't skills. This is attitude.

What this means for hiring

We read CVs against the grain. Anyone who came from service before going into tech gets bonus credit from us. Not because serving plates solves technical problems – but because it shows that someone:

• can deal with people, even difficult ones
• can handle pressure without becoming rude
• understands that "customer focus" isn't a buzzword but a daily practice

Candidates who bring this almost always fit us better than those who can only write code. Because our work is 50% relationship – and 50% craft.

Care is also a filter for clients

Yes, we screen clients for care. Not officially. But consistently.

If someone trash-talks the team of their predecessors in the first call without any self-criticism – warning sign. If someone calls suppliers "interchangeable" – warning sign. If someone fires employees over chat – no project in the world is worth it.

Care isn't naive. Care is strategic. People who don't take care of others won't take care of the relationship with us either.

Care as a competitive advantage

Sounds like a platitude. But it's measurable:

• Low turnover: People stay where they feel good.
• High referral rate: Clients who feel seen recommend us.
• Stable partnerships: Partners who are respected give us priority.
• Clarity in the team: People who live by care need to talk about conflict less.

These aren't soft metrics. These are hard economic levers.

This is Till Freitag

Eleven principles. One operating system. Care as the foundation.

If what you just read sounds cheesy, we're probably not the right fit for you. If it makes sense, let's talk.

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